Create: vote for your favourite

Opinion Polls & Market Research

The latest top 5

Well, we have two new people into the top five. The top of the league now looks like this:



There are still points to be earned from Create and Useful.

Could you change who tops the charts?

Useful: What you need to do

Web 2.0 is sometimes referred to as 'The Useful Web'. Web 2.o is just a buzzword is used to describe the current wave of web-based services that promote online collaboration, user-generated content and file sharing. In contrast to the static, brochure style Interent of the past, a new style 'conversational web' is being created and led by ordinary people. It is fuelling the success of websites such as Flickr, Digg (citizen journalism) and Del.icio.us(social bookmarking).

In this final challenge, you will gain insight into different useful services online and how brands can start to be useful to people.



What you need to do:

1. Review insights generated from ‘Buzz’ (if you didn’t take part, you can chose one of to look at either Caroline's post on Top Shop, Rebekah's on Gu, Richard's on Marriot or Jessica's on New Covent Garden Soup).

2. Use these to think of a need or gap for a service or function in the market place.

- See if there is anyone else out there doing a similar service that you could use / partner with

For example, what if Masterfoods developed a collar to track your pet and see when it's hungry? (An interesting article on the technology and here's a link to the actual product)

- If you can't find it, maybe your idea is something completely new

3. Create a blog post detailing your observations about 'the useful web' and one idea for how your chosen brand could be useful. (Have a think about how you could present this idea - doodles, diagrams, images from Flickr etc)

4. The people with the best ideas will then be asked to share these at the Useful seminar on Monday 9^th July

Challenge tip:
Explore and play with different online services. Tag your findings on your del.icio.us account and expand your network to other people working on that brand. If you get stuck with where to start asking a question on Yahhoo Answers could prove an interesting starting point.

Getting your entry in:
When: Midday on Wednesday 4th July
What: Fill out the survey that will be sent w/c Monday 3rd July. (It will be very short - you'll only be asked tick a box to say you've done it and include a link to your blog post).


Judging:
The judges will review :
50%: your insights about 'the useful web'
50%: the usefulness of your idea for your chosen brand
Bonus points will be assigned for how you creatively present back your idea

Challenge inspiration
As usual, keep taking a look at the reading list as this will be updated throughout the challenge.

Buzz: what you need to do

Each day people from around the world are talking about issues that are important to you and your client. Whether that be conversations about the brand, its competitors or industry issues, what people say online has an impact on the success of marketing campaigns. Harnessing this buzz can help to build brands and products. (Just take a look at the Arctic Monkeys as an example).

The first place to start is learning to listening. In Buzz, the penultimate challenge, you will learn how to make these conversations visible in order to gain insight into marketing opportunities for clients.

Your challenge will be to choose a brand, monitor what is being said about it and then report back on the opportunities and issues for that brand.


What you need to do:

1. Pick a brand from the selection below (remember to choose a brand that interests you as you will be working with the insights you generated in the final challenge).

Retail: or

Telecommunications: or

FMCG: or

Drinks: or

Hotels:

Airlines:



2. Chose your search term and register for Google Alerts (using a Google email address)


3. Set up a Netvibes page with web services. To find out how, take a look at the video tutorial here. Also included are links to templates that you can use as a starting point for B.A. and Samsung, if you chose one of those brands.

4. Do some of your own listening in (the reading list will be updated with services that you can you can chose to use).

5. Write a post about the services you used and your five key findings (these can be a mix of opportunities and issues for the brand).


Challenge tip:
Timing is important in this challenge. Ideally get signed up to Google Alerts this week and set up a Netvibes page. (This should take 20 - 30 minutes). You can spend next week 'listening' and experimenting with any other services.


Getting your entry in:
When: Midday, Wednesday 13th June.
What: Fill out the survey that will be sent next week (it will be very short - you'll only be asked tick a box to say you've done it and include a link to your blog post).


Judging
The judges will review your use of services and the quality of the insights generated.
Bonus points will be assigned for innovative ways of listening.


Challenge inspiration
As usual, keep taking a look at the reading list as this will be updated throughout the challenge.

Create: an update

An update on where we're at with Create:

1. Podcasts are to be submitted by Monday 2nd July

2. If it's proving difficult to buddy up (a reminder of the buddy partnerships, here) then you can do this challenge on your own. If you decide to work on your own, let us know with an email to game.master@cyber-chase.co.uk

3. Where possible, try doing a face-to-face interview, using a DVR as this is the easiest, most reliable way of capturing your coverstaion. (The DVR can be booked out from Amy). For any interviews that need to be done by conference call, you can use Skype and record it using Pamela. Do get in touch with Mike & myself to talk about how this can be set up on your computer.

4. Some useful links:
- An overview of the challenge (e.g. what you need to do, judging criteria)
- How to prepare a good podcast
- How to make a podcast
- An example podcast (with Dare Creative's Partner, Flo Heiss)


5. And finally, but very importantly, for Create you get to choose the prize. At the time of posting this, the winning prize is a DAB Radio. If you want to change that, click here.

The top five (so far)

The five people topping the league table in chase of the grand prize are:



These results are based on the scores for the first three challenges.
There are three more challenges left.

Could you change the result and be the overall winner?

Mobile: seminar footage

Rebecca Jones from enPocket came in and talked to us about mobile. Take a look at the footage and slides from presentation here.