Example podcast with Flo Heiss

I made a podcast last weekend to help walk you through the process. It's an interview with Flo Heiss, the creative partner of Dare. We talk about Barbera Streisand, Web 3.0 and the new book his is planning with the Creative Social.

The Podcast: Hobart65_podcast01.mp3

Set up: I emailed Flo...

Hi Flo,

Would you will be willing to do a 15 minute interview for a podcast?

The subject would be your recent "The Way I see it" blog post. I'd post the file on itunes and a few blogs. I'll be doing this via a conference call, you just need to give me a time and a mobile or land line number.

I was going to try and give this a quick test tonight, probably around 9. If that isn't convenient then you could suggest another window that might suit. Lastly, it might be good to have someone to discuss against...do you have anyone in mind I could invite?

He replied:

Sure thing. Can we do this in person? Maybe next week here at Dare over lunch?
Other thing: Are you still coming to visit us in the countryside this Sunday?
No worries if it’s a bit short notice.

So I changed to a face-to-face interview.

Yes, lets do it on Sunday. I'll bring a recorder. Hopefully I'll have a new fancy one by then

Preparation
I was going to base my interview around a recent blog post he'd made. This is my interview plan, written by Rebecca.

1. Flo, tell us a little bit about yourself (your background and what you're doing now)
2. Now you're involved with a group called Creative Social. Can you tell us a bit more about them?
3. So web 2.0 is a new buzz word that many of us are only coming to grips with. What's your summary of what web 2.0 is all about.
4. Can we expect a Web 3.0?
5. The Filter is a really interesting concept. What you're saying is the way we experience the Internet will really change. What do you think the impact on digital marketing will be?
6. So you're predicting the death of the humble banner ad?
7. What will be the effect of this type of marketing in 20, 50 years time?
8. How will this change how we work with clients?
9. Are there any examples of brands starting to do this now?
   
10. You talk about digital becoming free. What will people expect to pay for?
11. This is a really interesting thought; how can we keep in touch with you as you develop it? (he gives his blog)

Equipment: I decided to try and test out a new recorder, the Roland Edirol R09W

The R09 is very light and has high quality built-in stereo microphones. The recording quality is very high quality. I made sure I had some fresh batteries and an empty 2G memory card. Finally, I tested the settings quickly and practiced the controls the day before.

The interview: This lasted around 18 minutes in the end. I was thinking I would edit it down to 15 mintues.

Editing: Getting the file off the recorder was very straight forward. Simply plug in with a USB cable and copy the audio file. The 18 minute interview file was 300MB WAV file. (A windows file format). I made a copy of this file for editing, and backed up these two files onto a CD. I listened to the interview and then decided to use it unedited. I simply deleted the beginning of the interview as we prepared.

Post production: I kept this simple and quick,. I used Audacity I'd never used this before, so I found this very good introduction to Audacity on IT conversions. I did the following:

1. 'compressed' using the built in plug-in (settings 18DB, 2.1 ratio)
2. normalized using the built in plug-in
3. converted the track to mono, using 'split track' and then Project > quick-mix
4. converted the setting to 44kHZ sound
5. exported the file to an mp3 file

Finally: I checked the file in itunes and edited the information in itunes.